Yifei Lu, Jinyi Mu, and Thao Tran. 2024. “Uncertainty-Aware Uplift Modeling for Safer Marketing Targeting: Conformal Prediction and Bayesian Calibration With LCB Policies”. Journal of Advanced Computing Systems 4 (5): 84-101. https://ciajournal.com/index.php/JACS/article/view/330.