[1]
Yifei Lu, Jinyi Mu, and Thao Tran, “Uncertainty-Aware Uplift Modeling for Safer Marketing Targeting: Conformal Prediction and Bayesian Calibration with LCB Policies”, JACS, vol. 4, no. 5, pp. 84–101, May 2024, Accessed: Sep. 06, 2026. [Online]. Available: https://ciajournal.com/index.php/JACS/article/view/330