NATE THAM. Uplift Modelling and Doubly Robust Causal Learning for Bank Marketing Targeting: Optimizing ROI with Coverage–Incremental Profit Curves. Journal of Computing Innovations and Applications, [S. l.], v. 4, n. 1, p. 30–47, 2026. DOI: 10.63575/CIA.2026.40103. Disponível em: https://ciajournal.com/index.php/jcia/article/view/61. Acesso em: 8 mar. 2026.