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Nate Tham. Uplift Modelling and Doubly Robust Causal Learning for Bank Marketing Targeting: Optimizing ROI with Coverage–Incremental Profit Curves. Journal of Computing Innovations and Applications [Internet]. 2026 Jan. 11 [cited 2026 Mar. 8];4(1):30-47. Available from: https://ciajournal.com/index.php/jcia/article/view/61